When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O. Imgbi
18285 comments
-
Comment Link
Saturday, 16 April 2022 04:27
posted by golden goose outlet
Thanks for your own work on this web site. My aunt really loves doing investigations and it is easy to understand why. Most people know all regarding the powerful form you give very important things via the blog and as well as recommend response from other people about this area of interest and our favorite princess is being taught a lot of things. Take advantage of the rest of the new year. You're performing a splendid job.
-
Comment Link
Saturday, 16 April 2022 02:11
posted by hermes birkin
I and also my friends have been examining the good guidelines found on your web site while all of the sudden came up with a terrible feeling I never thanked the website owner for those tips. All the women are actually so very interested to learn them and already have clearly been tapping into these things. Thanks for being so thoughtful and then for pick out these kinds of helpful ideas most people are really desirous to be informed on. Our own honest apologies for not expressing appreciation to earlier.
-
Comment Link
Saturday, 16 April 2022 00:03
posted by birkin bag
I and my pals ended up reading through the good recommendations found on your web blog while instantly developed a horrible feeling I never thanked the web blog owner for them. All the people ended up as a consequence very interested to learn all of them and now have sincerely been using these things. Appreciation for genuinely quite considerate and for utilizing some smart ideas millions of individuals are really wanting to learn about. Our own honest regret for not expressing gratitude to you sooner.
-
Comment Link
Friday, 15 April 2022 23:46
posted by golden goose outlet
I want to express some thanks to this writer for bailing me out of this type of problem. Because of scouting through the world wide web and meeting tricks which are not beneficial, I was thinking my life was well over. Existing without the answers to the difficulties you've fixed all through your entire post is a critical case, as well as ones which could have adversely damaged my entire career if I had not come across your blog post. Your own personal ability and kindness in touching all the things was priceless. I'm not sure what I would have done if I hadn't discovered such a thing like this. I can also at this point relish my future. Thanks a lot very much for your high quality and effective help. I will not hesitate to recommend your web site to any person who desires direction about this subject.
-
Comment Link
Friday, 15 April 2022 22:48
posted by kyrie 4
I happen to be commenting to make you be aware of what a cool encounter my girl went through viewing yuor web blog. She even learned too many issues, which include what it is like to possess an incredible helping mindset to get many others without hassle know precisely certain grueling subject matter. You really did more than people's desires. Thanks for supplying such essential, healthy, edifying and cool guidance on that topic to Evelyn.
-
Comment Link
Friday, 15 April 2022 21:24
posted by golden goose shoes
Thank you so much for providing individuals with an exceptionally breathtaking opportunity to read from this site. It's always so pleasurable and as well , full of fun for me and my office friends to visit your web site at a minimum 3 times in a week to see the new items you have. And of course, I am just actually contented considering the exceptional pointers you serve. Some 3 areas in this posting are rather the most effective we've ever had.
-
Comment Link
Friday, 15 April 2022 21:24
posted by off white jordan 1
A lot of thanks for your whole labor on this site. My mom enjoys carrying out investigation and it's really easy to see why. My partner and i notice all concerning the dynamic form you render both interesting and useful tactics via the web site and as well as strongly encourage participation from some other people on that topic so our favorite simple princess is in fact studying so much. Have fun with the remaining portion of the year. You are always performing a glorious job.
-
Comment Link
Friday, 15 April 2022 17:24
posted by supreme
I would like to express my appreciation to you just for rescuing me from such a instance. Because of surfing around throughout the search engines and coming across advice which were not beneficial, I assumed my life was over. Being alive without the approaches to the problems you have resolved through your site is a critical case, as well as the kind that would have in a wrong way damaged my career if I hadn't noticed the blog. Your main training and kindness in playing with every aspect was helpful. I'm not sure what I would've done if I had not discovered such a step like this. It's possible to at this moment look forward to my future. Thank you so much for this professional and result oriented guide. I won't think twice to propose your site to anyone who needs guidelines about this matter.
-
Comment Link
Friday, 15 April 2022 16:22
posted by Fuupstept
sildenafil 2 sildenafil price in usa
-
Comment Link
Friday, 15 April 2022 15:39
posted by NbttUnsub
side effects of cialis difference between viagra and cialis