Sunday, 07 July 2019 08:40

Defining Your Personal Brand. Featured

Written by
Rate this item
(0 votes)

The world is going crazy with social media. People are no longer who they say they are. They pretend and try to be someone else. We have too many photocopies. There is no way you can showcase the best you are if you are a carbon copy. Humans are unique; they like what is unique and original, so they will instead go for the original, and not a photocopy. You must learn how to be you and be the best version of you. There is the norm today in our society. You cannot be outstanding in your career if you are just like everyone else.

You might not believe this; we are all salespersons. You sell your commodity on Facebook, Snapchat, Twitter, LinkedIn, etc. I joined most of the social media to connect. Why should I want to connect? Because I believe I have something different to offer to my connections. I know I am M.A.D because I Make A Difference. Many times people send me a friend connection on LinkedIn, and the moment you connect, they don’t waste time to sell you their product. What made you think your product is the first of its kind for me? Most times, they are selling to you what you already have. So I asked, why should I leave a relationship I have established for many years and sign-up with you? They go about the cost. Sometimes the price is not about money, but you have to equate and put everything together, the bigger picture, looking at the long term.

Recently, I employed someone that will cost me £7000 more for a project because of the way they connected, collaborated, understood my requirement, shared the same passion, took ownership of their part of the project, etc. The list is endless. It is not about reducing prices. It is a total package of customer-centric. Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale to drive repeat business, customer loyalty and profits. If you cannot satisfy me from the onset, there is no need for wasting time. I am too busy to have another time to spend trying to build a relationship I don’t feel from the beginning. It may sound harsh, but it is what it is.

Some people become nasty when they cannot get what they want from you. They forget about the long game. They don’t want to be in your corner the moment they are unable to sell to you. They have the right to tag you as a time waster, but if they did, it means their product has no value. There are many ways to offer help without selling. The people you are trying to sell to have connections, and because of your sincerity, honesty, values, and the passion for assisting, they can introduce their world to you. I am saying this because I have a client I never subscribe to his service, but I like his approach, so I have included him in my cycle, and he will have at least a thousand potential clients through me once we finish setting up our virtual digital academy.

When I talk about branding, I am talking about you. The Online Business Dictionary defines a Brand as Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in a crowded and complex marketplace, by standing for certain benefits and value.

Everyone on LinkedIn has a personal profile with different work experience that describes their brand to differentiate them from others. We all portray our credibility, quality so that we can satisfy our prospect. Some even add testimonials from their clients to show how valuable they are. Truth is you created your brand without knowing you did. You didn’t advertise or spend money, and yet you are a brand. It is essential to understand how you have branded yourself. If you don’t, then you need to stop reading, take time to figure out how you have branded yourself. It is essential you know the brand you are showcasing to the world to see.

You should be able to identify your brand with just three words that capture what you do most of the time. Think of people you admire and you will find that you respect them for the thing they do the most. That is their brand. Start making a list of who you are. It can be quite significant because you are a person capable of many things. You should figure out your brand before you sell yourself because then it will be easy to sell your commodity. I had a meeting some weeks back with an agent in the city. I thought the meeting was for a cuppa, but it turned out not to be. It was a fact-finding meeting. They wanted to know me. They have read my profile, but they want to meet and understand me. The meeting refused to end. We ran over the allocated time because of the connections. They informed me that they could sell me because they understand my brand more after meeting me in person.

Branding and advertising are about the results of your action and not your expenditures. What is the brand you are creating today? How do people see you? Your brand is the most valuable asset you have and will determine your value in the marketplace. Can people trust you? Can they recommend you to their friends, colleagues, and loved ones?

Become an imaginary journalist. Start collecting facts about your profession, and personal life and write a biography about you. Toss it all in there: your looks, personality, education, job titles, hobbies, passions, talents, awards, charity work, family life. Be honest about your finding. Read your biography. What does it say about you? What have you found out about you? Are you impressed by what you read about this person (you)? What do you need to change? What keywords in your bio summarise you? Talking about the keywords, you should find an image you can use to describe them. What do you want to change?

Identify your core values because they are your operating principles. They impact your behaviour and feelings. Your values help you create your sense of purpose and direction for your brand. They act as guideposts that support you in appraising the choices in your life. Your values are the emotional currency of your life. What makes you happy or angry? What’s your biggest hope or dream? How do you stand out from the crowd because personal branding is all about standing out? What makes you unique? What situation makes you feel angriest or most annoyed? How you present, yourself matters a lot when talking about your brand. Your network is also essential. The people you hang out with could determine the value of your brand. Your habit can influence your brand, as well.

3050 comments

  • Comment Link kobe shoes Saturday, 12 June 2021 01:13 posted by kobe shoes

    My husband and i ended up being so joyous when Michael managed to carry out his preliminary research out of the precious recommendations he made while using the weblog. It's not at all simplistic to simply find yourself giving away tactics that other folks might have been selling. And we all do understand we've got the blog owner to give thanks to for that. The type of illustrations you made, the easy blog navigation, the friendships you can help promote - it's got all superb, and it is making our son in addition to us know that the concept is satisfying, and that's extremely fundamental. Thank you for the whole thing!

  • Comment Link supreme hoodie Thursday, 10 June 2021 06:54 posted by supreme hoodie

    I intended to write you one tiny remark to be able to say thanks a lot over again on the wonderful strategies you've provided here. This has been so shockingly generous of you to offer easily exactly what many people might have supplied as an e-book in making some dough for their own end, especially seeing that you could possibly have done it in the event you decided. The tricks in addition acted as a good way to be sure that other people online have similar fervor similar to my own to know the truth a lot more on the subject of this issue. I believe there are several more pleasurable instances up front for those who scan through your site.

  • Comment Link westbrook shoes Tuesday, 08 June 2021 10:44 posted by westbrook shoes

    Needed to post you the little remark to give many thanks once again for the fantastic tips you have discussed in this case. It has been quite extremely open-handed of you to offer publicly what exactly a few people would've made available as an ebook to earn some dough for themselves, even more so given that you could possibly have done it in the event you desired. The thoughts as well served like the good way to know that other people have the identical eagerness like my own to find out whole lot more with respect to this condition. I'm certain there are a lot more pleasant instances in the future for many who view your site.

  • Comment Link curry shoes Sunday, 06 June 2021 17:46 posted by curry shoes

    I am also commenting to make you be aware of of the remarkable experience my cousin's girl experienced visiting the blog. She mastered lots of details, which included how it is like to have an amazing helping character to get other individuals just comprehend some tortuous subject matter. You actually did more than readers' expected results. Thank you for presenting the productive, trusted, informative and in addition cool thoughts on this topic to Tanya.

  • Comment Link surpreme Friday, 04 June 2021 22:34 posted by surpreme

    I have to show some thanks to this writer just for rescuing me from this particular difficulty. Just after looking out through the online world and finding principles which were not pleasant, I assumed my entire life was gone. Being alive devoid of the approaches to the difficulties you've resolved by way of your good post is a critical case, as well as the kind that could have negatively affected my career if I hadn't encountered your web site. Your personal training and kindness in maneuvering a lot of things was valuable. I'm not sure what I would've done if I had not encountered such a stuff like this. It's possible to at this point relish my future. Thanks a lot so much for this skilled and sensible help. I will not think twice to recommend your web sites to any person who needs to have guide about this subject matter.

  • Comment Link yeezy supply Thursday, 03 June 2021 02:14 posted by yeezy supply

    I needed to draft you a bit of remark in order to say thanks over again with the unique opinions you've provided at this time. This is tremendously generous of people like you to deliver freely just what some people could have sold as an e book in making some cash for their own end, specifically now that you could possibly have tried it in the event you wanted. Those solutions additionally worked to provide a fantastic way to understand that other people online have the same eagerness just like my very own to figure out way more on the topic of this matter. I am certain there are thousands of more enjoyable moments ahead for folks who see your site.

  • Comment Link off white jordan 1 Tuesday, 01 June 2021 07:22 posted by off white jordan 1

    I'm commenting to make you know of the notable experience my wife's princess gained viewing your web page. She came to find plenty of things, including what it is like to have a wonderful giving mindset to get other individuals really easily know precisely specific extremely tough issues. You undoubtedly exceeded our own desires. I appreciate you for displaying those effective, dependable, edifying not to mention unique tips about that topic to Mary.

  • Comment Link lebron james shoes Sunday, 30 May 2021 15:54 posted by lebron james shoes

    I'm commenting to make you understand of the impressive encounter my girl developed reading through your site. She realized a lot of issues, with the inclusion of what it is like to possess an awesome coaching heart to get most people with ease learn chosen multifaceted subject areas. You actually surpassed people's expected results. Many thanks for distributing such good, trustworthy, informative and as well as fun thoughts on your topic to Janet.

  • Comment Link kd shoes Friday, 28 May 2021 23:15 posted by kd shoes

    I want to express my thanks to this writer just for bailing me out of this particular issue. Right after scouting through the search engines and finding suggestions that were not productive, I thought my life was gone. Being alive minus the approaches to the problems you have fixed as a result of your entire article is a serious case, and ones that would have badly affected my entire career if I had not come across the blog. Your own personal mastery and kindness in playing with every aspect was valuable. I am not sure what I would've done if I hadn't come upon such a point like this. I'm able to now look ahead to my future. Thanks so much for the expert and result oriented help. I won't think twice to refer your site to anyone who needs to have guidance about this subject matter.

  • Comment Link kobe shoes Thursday, 27 May 2021 06:17 posted by kobe shoes

    I precisely had to say thanks once more. I am not sure the things I might have implemented in the absence of the actual techniques shown by you directly on this area. It absolutely was an absolute troublesome situation in my circumstances, however , noticing this expert mode you handled it took me to cry over joy. Extremely grateful for your help and hope that you comprehend what a great job you're doing training other individuals by way of a site. More than likely you have never got to know all of us.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.