When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O Imgbi
13276 comments
-
Comment Link
Wednesday, 29 June 2022 05:56
posted by curry 6 shoes
I as well as my guys have been going through the excellent secrets located on your web blog while unexpectedly got a terrible suspicion I never expressed respect to the site owner for those secrets. All of the men appeared to be thrilled to read all of them and have now definitely been using these things. I appreciate you for indeed being simply considerate and for picking these kinds of excellent topics most people are really wanting to understand about. Our sincere regret for not expressing gratitude to earlier.
-
Comment Link
Wednesday, 29 June 2022 03:58
posted by paul george shoes
Needed to send you the very small word to finally say thanks again for your pleasant thoughts you've shown on this page. It was quite strangely open-handed with people like you to provide openly what exactly most people would've marketed as an e book in order to make some bucks for themselves, notably considering the fact that you might well have tried it in case you decided. These smart ideas as well worked like the fantastic way to know that other individuals have a similar dream much like my personal own to see many more when considering this matter. I am certain there are millions of more fun times ahead for individuals who scan your website.
-
Comment Link
Wednesday, 29 June 2022 03:53
posted by yeezy shoes
Needed to put you one very little word to finally say thank you over again for those pleasant solutions you've shown on this website. This has been simply tremendously open-handed of people like you to provide extensively what a number of us could possibly have marketed for an ebook to make some bucks for themselves, precisely now that you might have tried it if you desired. Those tricks in addition served to be the great way to know that some people have a similar interest just like my own to realize a lot more in terms of this issue. I know there are lots of more pleasurable times ahead for those who read through your website.
-
Comment Link
Wednesday, 29 June 2022 00:26
posted by toubglxo
buy stromectol usa order ivermectin from canada stromectol 6 g
-
Comment Link
Wednesday, 29 June 2022 00:05
posted by kevin durant shoes
I wish to express my thanks to the writer for rescuing me from such a circumstance. As a result of checking throughout the world wide web and meeting recommendations which are not helpful, I figured my life was done. Existing without the solutions to the problems you've fixed as a result of the guideline is a crucial case, and the ones that might have badly damaged my career if I had not encountered your web blog. Your primary expertise and kindness in controlling a lot of stuff was vital. I am not sure what I would have done if I hadn't discovered such a step like this. I am able to at this point relish my future. Thank you very much for this specialized and result oriented help. I will not be reluctant to recommend the sites to anyone who requires tips on this area.
-
Comment Link
Tuesday, 28 June 2022 21:19
posted by off white shoes
My wife and i have been fortunate Ervin managed to do his studies from your ideas he acquired from your very own weblog. It's not at all simplistic to simply continually be freely giving concepts that men and women have been selling. And now we recognize we now have the blog owner to give thanks to for that. The illustrations you've made, the easy web site navigation, the friendships you can assist to promote - it's everything sensational, and it is making our son and our family understand this concept is pleasurable, which is extremely important. Thanks for all the pieces!
-
Comment Link
Tuesday, 28 June 2022 21:14
posted by tnlnsl
kate spade purse shapes long sleeve wedding reception dress nike tn plus 3 footlocker moncler vest mens black coach cassie pink regular fit polo
tnlnsl http://www.tnlnsl.net/ -
Comment Link
Tuesday, 28 June 2022 20:15
posted by Eavrwrarf
compare prescription prices recommended canadian online pharmacy https://pharmacyday5.com/
-
Comment Link
Tuesday, 28 June 2022 20:09
posted by retro jordans
I have to express my thanks to you just for rescuing me from this particular instance. After checking throughout the the web and coming across principles which were not powerful, I thought my life was gone. Being alive without the presence of approaches to the issues you have resolved all through your entire posting is a serious case, and the ones that could have badly affected my entire career if I had not encountered your blog post. The knowledge and kindness in controlling everything was priceless. I don't know what I would've done if I had not discovered such a solution like this. It's possible to now look ahead to my future. Thanks for your time so much for this skilled and sensible help. I will not be reluctant to endorse the blog to anyone who desires guidance about this subject.
-
Comment Link
Tuesday, 28 June 2022 15:26
posted by JbbwUtereemib
best price viagra canada buy sildenafil online no prescription https://viagrause5.com/
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.