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The Power of Strategy Featured

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A strategy is a general plan to achieve one or more long-term or overall goal under conditions of uncertainty. Most times when you hear the word strategy, it implies more in the planning for the art of war. A strategy is a detailed plan for achieving success in situations such as war, politics,

business, industry, or sport, or the skill of planning for such situations. It is a method or plan chosen to bring about a desired future, such as the achievement of a goal or solution to a problem.

Power is defined as the ability to act or have influence over others. It is the ability to influence or change an outcome. Power is the influence that you have on other people. A person can have an influence on others by the virtue of his or her personality traits, knowledge, skills etc. Power is the ability to make something happen. The term power has many aspects to its meaning. It can refer to the authority granted or assumed. It can refer to actions in reality. It can refer to properties of matter or things or energies. It can refer to ideas, ideals and intuitions.

Power is the influence you have on other people. Today we are here to talk about the power of strategy, the influence and authority strategy has in our life. You need not just a strategy to progress in life, you need the right strategy. A strategy for yourself or as a leader is a plan to get from where you are today to a future situation that is what you want. Every strategic action plan requires people with the right skills. The power of strategy and skills is to transform your life, your career, your team, your organisation, or your system from what it is right now into something different and better.

You need to develop a strategy that will take you from where you are now to where you want to be in the future. You do not have to wait for the future to start implementation. If you do, it means the future, you hope for will never come to fruition. Faith is not for the future, it is present tense. Now, faith is the substance of things hoped for, and the evidence of things not seen. What you hope for is for the future, but you begin now to strategise by applying your faith and working towards your goal so you can achieve your goal.

When I use the word organisation, it refers to you as an individual and the organisation as a company. Organisations that fail to think strategically will be vulnerable to threats and ill-prepared to take advantage of fresh opportunities. None of us planned for the Covid-19 pandemic that is killing and lock down the world. It is huge. It is new. It might after this epic outburst never happen again. You do not have to plan for Covid-19, but the strategic plans you have in place for disasters will take care of Covid-19 in your organisation.

The most basic solution when there is no vaccine is to wash your hands, close your mouth and nose, and social distancing. The social distance is what is new among the mix. All the other should have been your lifestyle, and if it was, you don’t have to struggle, you’re living it. If it is indeed your lifestyle, it means in the past, you strategised, planned, and maintain good health habit. You have a hygienic lifestyle. The rules to stay safe are no longer new to you.

A flexible but focused approach will put organisations in a better position to deal with setbacks and to respond to new opportunities as they emerge. Nonetheless, organisations still need to gain a clear understanding of the market place and their strategic position within it. Analysis and planning remain important for the majority of organisations.

If you don’t plan to win it means you plan to fail. A strategy is a way of describing how you are going to get things done. It is less specific than an action plan which tells the who-what-when; instead, it tries to broadly answer the question, "How do we get there from here?" Do we want to take the train? Fly? Walk?

Having a strategy is not a guarantee that things will work out the way you intended. Some strategy is good and others can be bad as well. I develop products from time to time. After running a campaign and going through the data, I know my strategy is not the right approach. From the data insight, I have the intelligence to see things and apply another strategy that will work.

A good strategy will take into account existing barriers and resources. Resources include people, money, power, materials, etc. It will also stay with the overall vision, mission, and objectives of the initiative. Often, an initiative will use many different strategies--providing information, enhancing support, removing barriers, providing resources, etc.--To achieve its goals. Objectives outline the aims of an initiative--what success would look like in achieving the vision and mission. By contrast, strategies suggest paths to take and how to move along on the road to success. That is, strategies help you determine how you will realise your vision and objectives through the nitty-gritty world of action.

 

A strategy without tactics isthe slowest route to victory. The tactics without strategy are the noise before defeat. – Sun Tzu

 

A tactic is a conceptual action or short series of actions to achieve a short-term goal. This action can be implemented as one or more specific tasks. The terms tactic and strategy are often confused: tactics are the actual means used to gain an objective, while strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that govern tactical execution.

Strategy development is the process of researching and identifying strategic options, selecting the most promising and deciding how resources will be allocated across the organisation to achieve objectives.

Here is a framework for thinking about and developing an organisational strategy. It is based broadly on established processes of analysis, choice and implementation.

  1. Understand the current position
  2. Reflect on how you got there
  3. Be clear about your corporate identity (mission, vision and values)
  4. Analyse your strengths and weaknesses
  5. Analyse the business environment
  6. Identify and evaluate strategic options
  7. Set objectives
  8. Communicate the strategy
  9. Implement the strategy
  10. Review progress

Strategic thinking is defined as a mental or thinking process applied by an individual in the context of achieving a goal or set of goals in a game or other endeavour. As a cognitive activity, it produces thought. The ability to think strategically is not a skill as such that can be taught – it’s more a mindset or a way of thinking. Developing a great strategic thinking skill requires you to gain exposure to strategic roles, synthesise broad information, participate in a culture of curiosity, and gather experiences that allow you to identify patterns and connect the dots in novel ways. An analysis is the critical starting point of strategic thinking.

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    Квизы: Интерактивный инструмент для привлечения и вовлечения аудитории

    В эпоху перенасыщения информацией, когда внимание потребителя становится все более дефицитным, квизы (англ. quiz – викторина, опрос) выступают мощным и эффективным инструментом маркетинга и образования. Квизы – это интерактивные тесты, опросы или викторины, созданные для оценки знаний, развлечения или сбора информации об аудитории. Их популярность обусловлена сочетанием развлекательного элемента с возможностью получения немедленной обратной связи, что делает процесс увлекательным и запоминающимся.

    Разнообразие форматов квизов

    Квизы представлены в широком спектре форматов, каждый из которых преследует свои цели и рассчитан на определенную аудиторию:

    Тесты личности: Определяют тип личности, предпочтения или склонности пользователя на основе его ответов. Эти квизы часто используются для развлечения и самопознания, но могут быть адаптированы и для маркетинговых целей, например, для персонализации предложений.
    Викторины на знание: Проверяют знания пользователя в определенной области. Подходят для образовательных целей, повышения осведомленности о бренде или продукте, а также для проведения конкурсов и розыгрышей.
    Опросы: Собирают мнение пользователей по определенному вопросу. Ценный инструмент для проведения маркетинговых исследований, оценки удовлетворенности клиентов и получения обратной связи о продуктах или услугах.
    Расчетные квизы: Предлагают пользователю ввести определенные данные и получают расчетный результат. Примеры: расчет стоимости, калькулятор ипотеки.

    Форматы проведения квизов

    Существуют различные платформы и инструменты для проведения квизов:

    Социальные сети: Большинство социальных сетей, таких как Facebook, Instagram и ВКонтакте, предоставляют возможность создания квизов с использованием встроенных инструментов или сторонних приложений.
    Веб-сайты и лендинги: Квизы могут быть интегрированы непосредственно на веб-сайт компании или использоваться в качестве элемента лендинга для привлечения лидов.
    Email-рассылки: Квизы можно включать в email-рассылки для повышения вовлеченности подписчиков и сбора информации о них.

    Кому подойдут квизы?

    Квизы – универсальный инструмент, который может быть эффективно использован компаниями из различных отраслей:

    Образовательные учреждения: Для проведения интерактивных уроков, проверки знаний и вовлечения студентов.
    Маркетинговые агентства: Для проведения рекламных кампаний, привлечения лидов и повышения узнаваемости бренда.
    E-commerce компании: Для персонализации предложений, увеличения продаж и сбора информации о предпочтениях покупателей.

    Квизы – это мощный и гибкий инструмент, позволяющий решить широкий спектр задач, от повышения вовлеченности аудитории до сбора ценной информации о потребителях. Правильно разработанный и реализованный квиз может стать эффективным элементом вашей маркетинговой стратегии и принести ощутимые результаты. - квиз в москве

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