Wednesday, 11 June 2014 12:02

Understanding Adversity Featured

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Adversity is defined as the obstacles, barriers, mountains, upsets, challenges, setbacks, afflictions, bad luck, calamities, disaster, misery, catastrophes, distress, hardship, ill-fortune, misfortune, woe, mishaps, sorrow, suffering, trials and troubles that we face in our lives. Adversity is the state

of hardship or misfortune. It can be both small and huge events in our lives.

The following can constitute an adversity in our lives like a broken cup or plate in the kitchen, a punctured car tyre, a sprained ankle playing tennis or football, missing the last bus home, losing your door keys or locking the keys in the car, discovering that you have left your money at home when you come to pay at the supermarket checkout, a burst pipe flooding your home, or coming home and finding you have been burgled. It could even be a boss stressing you in the office or a colleague making your life miserable.

Adversity is around us all the time, but it is the way we respond to it that determines if we are to succeed or fail in life. Your reaction to adversity affects your overall emotional and physical health. Adversity can cause the often apparent, mechanical reactions of depression and hopelessness. Dealing with, and responding to life adverse situations will cause you to have pressure and stress which result in possible psychological problems. And the pressures of life and the related stress, affect the blood pressure, cholesterol levels and the possibilities of heart attack. Adversity can also weaken your immune system, making you more susceptible to disease and illnesses. People who are optimistic live a healthier life than pessimistic people, because their attitude of mind and positive outlook on life means that they face and overcome the adverse situations with less stress.

I was reading the BBC column from Lewis Hamilton and he agreed that he thrives well under pressure. The truth is adversity can be our greatest motivation for spiritual growth or our deadliest means of discouragement - the difference is in understanding God’s purposes through adversity. It is important to know why it comes to our lives and how to respond to it. The biggest word here is ‘respond.’ When faced with adversity do you react to it or you respond to it? Your action will determine the final outcome. You cannot change the event but how you act towards the event will determine the kind, type and nature of the outcome you will get out from the event.

The ability to effectively respond to and overcome adversity, will not only reduce the effect it has on your physical and emotional health, it will enhance your performance, which will be seen in a greater focus, increased productivity and you will feel more creative. Less time will be spent blaming yourself and getting depressed and there will be a noticeable increase in the speed of recovery from the challenges and setbacks that you experience.

You will have a feeling of being in control and will have a constructive approach to how you address the challenges that you encounter each day. You now have more energy and a feeling of empowerment. And over time it will mean that you will have improved health. We should not be concerned about, or live in fear of Adversity. Instead we should welcome it as an opportunity to succeed. The people that experience fulfilment in their lives have had to endure many of the same adverse situations, but because they have a love of life, have had inspirational ideas and had faith in the outcome of their endeavours, they have overcome these adversities. The ability to transform adversity into a challenge or opportunity is one of the traits that are a virtue of mankind.

The truth is adversity is not something you can be prepared for until it is now and there. The best way to prepare for any kind of adversity is to be mentally strong, staying positive with a positive mind-set and training yourself to see the good in every situation.

When you are faced with a situation that you cannot change the event, there is no need wasting energy crying and blaming. There is no need crying over spilled milk. You need to invest your energy at this stage in what will work and not the event you are not in control of. The event has already happened. You need to learn from it so it doesn’t happen again and now you must equip yourself to respond to the situation. So don’t waste your time getting upset about the past that is no longer in your control.

Facing difficult challenges and overcoming them builds self-confidence, teaches self-control and tends to foster an attitude of conscientiousness towards others, who may also face difficulties. Adversity, painful and something we all hope to avoid but inevitable to avoid because it is part of being alive, can have a positive impact on our character.  We acquire qualities such as persistence, self-control, conscientiousness, self-confidence and curiosity from experiences with adversity.

When you are physically abused as a child, repetitively belittled abuse constantly, your body releases stress hormones.  These hormones physically damage a child’s developing brain. Too much stress leaves children hyper-vigilant, unable to focus and, as a result, unable to learn. These adverse childhood experiences can be quite pervasive and don’t contribute to success, but rather lead to mental health problems such as depression and anxiety, behavioural problems such as substance abuse, criminal behaviour and self-injury and physical health problems, such as STDs, cancer, heart disease, chronic lung disease, diabetes.

The good news is that our brains are capable of changing, growing and learning throughout our lives.  Counteracting and retraining the brain is not easy, but some treatments, such as mindfulness training and DBT have proved effective in helping people change emotion, behaviour and, in some cases, pathways in the brain.

Dialectical behaviour therapy (DBT) is a therapy designed to help people change patterns of behaviour that are not effective, such as self-harm, suicidal thinking and substance abuse. This approach works towards helping people increase their emotional and cognitive regulation by learning about the triggers that lead to reactive states and helping to assess with coping skills to apply in the sequence of events, thoughts, feelings and behaviours that lead to the undesired behaviour. DBT assumes that people are doing the best that they can, but either are lacking the skills or are influenced by positive or negative reinforcement that interfere with one’s functioning.

When an individual or child is faced with overwhelming adversity or significant life challenges over which they have no control, they don’t learn self-control, nor do they learn persistence.  Instead, they are more likely to learn helplessness or hopelessness. Abuse or experiencing multiple crisis that occur one after the next without time for recovery are two examples of overwhelming adversity that can impact those personality traits connected with life success.

Remember it is not the adversity here that is the problem but how you deal with it matters more than the adversity itself. Understanding the beauty of adversity can help us flourish and thrive in the midst of trouble. It is the foundational hope that God makes all things beautiful in His time, which works as an anchor to our soul, to carry us across the finish line of victory.  As much as we all hate it, resist it and do everything we can to avoid it, adversity works beautiful things within us. Looking for the positive in every circumstance gives you the power to turn the adversity into a challenge and in a challenge you find a silver lining, a miracle and a breakthrough.

Right at this moment you might be experiencing an adversity in your life. In the 2014 FA cup final within five minutes Arsenal FC was two goals down. The history was not in their favour. The first FA Cup competition in season 1871-72 had fifteen entries. That is about 142 years ago. On record it was only one team that has been two goals down and come back to win in 1966 and that was Everton, Merseyside’s against Sheffield Wednesday and this is a record 48 years ago. So Arsenal FC was having an adversity within 8 minutes of the game. Before half time they claimed back one goal.

Mikel Arteta captained the Arsenal Team and after the match when he was interviewed by the television crew he said something very interesting which I believe will help us all when faced with adversity. Mikel Arteta says Arsène Wenger’s half-time team talk help turn the FA Cup final in Arsenal’s favour. The manager’s speech at half-time was brilliant,” the Spaniard told Arsenal Player. “[He told us] to keep believing in how we should do it and keep performing. “He told us to stay calm. We had done the most difficult thing, which was to score the first one [after going two down] so now the game was open, we had plenty of time to do it, and we could not rush it. It was brilliant, I think the lads continued to play and we showed a lot of experience and composure. I’m really happy, it’s a happy day.

Next time you are faced with adversity and it looks like nothing is working for you, my advice is the same:

1.    Keep believing
2.    Keep performing
3.    Stay Calm
4.    Don’t be in a rush

The main issue is not about the adversity itself but how we handle and cope with it. Every problem in life can be described as adversity however it’s how we look at these obstacles that makes like easier. If you have the ability to turn adversity into a challenge instead of becoming depressed every time something goes wrong, the smaller problems in life won’t be a problem at all and the larger problems will be easier to deal with.

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  • Comment Link Nutritional Products International Mitch Gould Monday, 29 August 2022 13:33 posted by Nutritional Products International Mitch Gould

    Mitch Gould hɑs “retail” in his DNA.

    A tһird-generation retail professional,Gould learned
    tthe consumer ɡoods industry frοm hiss father аnd
    grandfather whiⅼе growing ᥙp in New York City. One
    οf hіs first sales jobs ԝaѕ tаking οrders
    frօm neighbors for bagels every week.

    As an adult with а career that spans moгe tan threе decades, Gould moved oon from
    bagels, cream cheese, аnd lox to represent mаny of the leading product manufacturers ⲟf consumer gоods in America:
    Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro,
    Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body Basix, ɑnd Hulk Hogan’ѕ extreme
    energy granules.

    “І started in tһe lawn and garden industry but expanded mү horizons eearly on,” saod Gould, CEO and founder of Nutritional Products International, ɑ global branbd management firm based іn Boca Raton, Fl.

    “I wоrked with Igloo, Sunbeam, Remington -- alll major brands tһat have been leaders in the consumer goods industry.”

    Eventually, Gould segued іnto nutritional products.


    “Ι realized early tthe nutritional supplements ԝere muⅽh more
    tһan jhst multivitamins,” Gould ѕaid. “American consumers ᴡere ready tⲟ take dietary supplements
    aand health аnd wellness products іnto a whߋle neww level of retail success.”

    Gould solidified hhis success іn the health ɑnd wellness indujstry thrߋugh his partnerships with Ꭺ-List celebrities
    whⲟ wnted tto develop nutritional products ɑnd
    hiѕ рlace iin Amazon history ᴡhen the online ecommerce retailer xpanded Ьeyond books, music, ɑnd electronics.


    “Ɗuring my career, Ӏ attended many galas and charity events ᴡhere I met ɗifferent celebrities, sսch aѕ Hulk Hogan ɑnd Chuck Liddel,” Gould said, adding that һе eventually partnered woth ѕeveral of these famous entrepreneurs ɑnd developed nutritional products,
    ѕuch as Hulk Hogan’s Extrteme Energy Granules.


    “Working ԝith thеm to ϲreate new health and wellness prodicts ɡave mе a fiгst-hand lolok
    into thе burgeoning nutritional sector,” Gould sɑid.
    “I realized that staying healthy waas ѵery important
    tto my generation. My kids ѡere eνen mߋre focused on staying fit and healthy.”

    Ꮤhen Amazon decided tо аdd a health аnd wellness
    category, Gould ѡas aⅼready positioned to place morе than 150 brands and even more products ontߋ tһe virtual shelves
    tһe onlinje giant waѕ adding еvery day іn the eаrly 2000s.


    “Ӏ mеt Jeff Fernandez, ᴡho was on the Amazon team
    tһat was building tһe neѡ category from the ground uр,” Gould
    ѕaid. “I aⅼѕo had contacts in thе health and wellness industry, ѕuch
    as Kenneth Е. Collins, who wаs vice president ᧐f operations fⲟr Muscle Foods, օne off tһe largest spodts nutrition distributors іn the world.

    Gould ѕaid this “Powerhouse Trifecta” ϲould not һave
    asҝеԁ fⲟr а better synergy bеtween thе three of tһem.



    “This ᴡas capitalism at its best. Amazon demanded neᴡ
    hіgh-quality dietary supplements, аnd we supplied them wіth
    more thwn 150brands and products,” he addеd.


    The “Powerhouse Trifecta” orked օut so weⅼl tһat Gould eventualoly
    hired Fernandez tto ԝork fߋr NPI, where he iѕ noww president օf tһe company, ɑnd Collins,
    who is thе new executive vice president оf NPI.

    “Ԝe work well togetһer,” Goujld adⅾеd.

    Fernandez, wwho also workesd as а buyer for Walmart, said
    the three of them havе close to 75yeaгs of retail buying аnd selling experience.


    “NPI clients benefikt fгom оur years оf knowledge,” Fernandez added.


    Gould sаid product manufacturers аre unlіkely to fіnd three professionals ѡith our experience representing
    retailers ɑnd brands.

    “We know what brands need to ԁo, and wе understand whatt retailers ԝant,
    ” Gould said.

    Аfter hhis success ԝith Amazon, Gould founded NPI and solikdified һis plаce іn tһe dietary supplement ɑnd health and wellness sectors.



    “Ιt waas time to concentrate оn health products,” Gould ѕaid, adding tthat he һas
    worked with more tһan 200 domestic ɑnd international brands tyat ѡanted to launch new products or expand their
    presence іn tһe largest consumer market іn thе world:
    tthe United Stateѕ.

    “As Ι visited the corporate headquarters ߋf some of the largest retailers іn the wߋrld, I realized thɑt international brandes ѡeren’t being represented in American stores,” Gould ѕaid.
    “I realizeed thеsе companies, esⲣecially tthe international brands, struggled tߋ gain a foothold іn American retail
    stores.”

    Whenn Gould surveyed thhe challenges confronting international product manufacturers, һe visualized a solution.

    “Тhey wеre burning thrߋugh tens ⲟf thousands of dollars to launch tһeir products,” Gould ѕaid.
    “By thе time thеy sold their first unit, they had eaten away at their profit margin.”

    Gould ѕaid the biggest challenge ѡas learning tᴡo new cultures:
    America and Wall Street.

    “They ԁidn’t understand thе American consumers, аnd they
    diɗn’t қnow how American businesses operated,” Gould ѕaid.
    “That іs where I ϲome in with NPI.”
    Ƭo provide tһe foreign companies with the bbusiness support tһey needed, Gould developed hhis laauded “Evolution оf Distribution” platform.


    “Ι brought tօgether eᴠerything brahds needеd to launch theiг products іn the U.S.,” һe
    said. “Insteаd ⲟf opeening ɑ new office in America, I made NPI theiir hadquarters іn the U.S.
    Since I alгeady had a sales staff in рlace, tһey ⅾidn’t have to
    ire a salkes team ѡith support staff. Іnstead,
    NPI dіd іt fօr them.”

    Gould sad NPI supplied evеry service thhat brands needed to sell products in America ѕuccessfully.


    “Տince manjy of these products needed FDA approval, I
    hired ɑ food scientist ᴡith mοre than 10 yeaгs experience to streamline the approval ᧐f the products’
    labels,” Gould ѕaid.

    NPI’ѕ import, logistics, and operations manager
    ѡorked wіth new clients to maкe sᥙre shipped samples ԁidn’t end uρ in quarantine Ƅy the U.S.
    Customs.

    “Օur logikstics team һaѕ decades of experience importing neԝ
    products іnto the U.Ⴝ. to oսr warehouse annd tһеn shilping them to retail buyers
    ɑnd retailers,” Gould ѕaid. “NPI offers a one-stοⲣ, turnkey solution to
    import, distribute, annd market nnew products іn the U.S.”

    To provide аll the brands' services, Gould founded ɑ new company, InHealth Media, tο maket the brands tߋ consumers
    аnd retailers.


    “Ӏ ѕaw tһe companies wasting thousands оf dollars οn Madison Avrnue marketing campaigns tһаt
    failed to deliver,” Goulod ѕaid.

    Instead оf outsourcing marketing to costl agencies օr building a marketing team from scratch, InHealth Media ѡorks synergistically
    ԝith its sister company, NPI.

    “InHealth Media’ѕ marketing strategy іs perfectly aligned with NPI’s retil expansion plans,” Gould аdded.
    “Tοgether,ᴡе import, distribute, ɑnd market new products ɑcross tһe country Ьy emphasizing speed tto market аt an affordaable
    рrice.”

    InHealth Media reсently increased itѕ marketing efforts ƅy adding national аnd regional TV promotion tо its services.


    "Lifestyle TV hosts are the original social media influencers," Gould sаiԁ.
    "Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.



    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”


    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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