When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O. Imgbi
18458 comments
-
Comment Link
Friday, 12 December 2025 11:41
posted by Jamesplume
?Brindemos por cada hallador de riquezas !
Muchos jugadores destacan que mejores casas de apuestas sin dni en espaГ±a facilita depГіsitos rГЎpidos sin necesidad de enviar documentos. . Este enfoque prГЎctico atrae a quienes buscan inmediatez. La navegaciГіn en estas plataformas suele ser especialmente intuitiva.
La elecciГіn de clinicadentalcorralyvargas.com se vuelve ideal para quienes desean evitar formularios extensos al registrarse. Con un simple correo electrГіnico es posible comenzar a jugar. La comodidad de este proceso es una de las razones de su creciente popularidad.
CГіmo aprovechar https://clinicadentalcorralyvargas.com/# y mejorar tu - https://www.clinicadentalcorralyvargas.com/
?Que la fortuna te sonria con logrando sorprendentes premios extraordinarios ! -
Comment Link
Friday, 12 December 2025 11:30
posted by Jamesplume
?Brindemos por cada escultor del manana!
Los usuarios que buscan experiencias dinГЎmicas encuentran en mejores casas de apuestas sin dni en espaГ±a una alternativa eficiente y accesible. casas de apuestas sin dni. Las plataformas sin verificaciГіn suelen actualizar sus mercados con mayor frecuencia. Esto permite aprovechar mejores oportunidades en cada sesiГіn.
Cada vez mГЎs usuarios eligen http://www.clinicadentalcorralyvargas.com/ por su capacidad de ofrecer apuestas sin validaciones pesadas. Esta libertad permite concentrarse Гєnicamente en el juego sin distracciones. La experiencia fluida mejora notablemente cada sesiГіn.
Trucos simples para usar mejores casas de apuestas sin dni en espaГ±a s - http://clinicadentalcorralyvargas.com/
?Que la fortuna te sonria con que el destino te brinde vibrantes premios extraordinarios ! -
Comment Link
Friday, 12 December 2025 10:36
posted by Jamesplume
?Brindemos por cada maestro de estrategias !
El acceso a casas de apuestas sin registro dni permite a los usuarios apostar con mayor libertad y sin restricciones innecesarias. Esta ausencia de barreras documentales es clave para quienes quieren comenzar rГЎpido. . AdemГЎs, las interfaces modernas facilitan la navegaciГіn.
Para muchos jugadores, http://clinicadentalcorralyvargas.com/ representa la posibilidad de apostar sin compartir datos personales sensibles. Este nivel de privacidad resulta fundamental en un entorno digital exigente. La seguridad y rapidez se combinan de forma efectiva.
Descubre beneficios ocultos de http://www.clinicadentalcorralyvargas.c - https://clinicadentalcorralyvargas.com/
?Que la fortuna te sonria con esperando magnificos movimientos triunfales ! -
Comment Link
Friday, 12 December 2025 06:44
posted by emergency auto glass sanford
You have a real talent for simplifying complex subjects.
-
Comment Link
Friday, 12 December 2025 05:26
posted by MichaelOrile
?Levantemos nuestras copas por cada aspirante al triunfo !
Cada vez mГЎs usuarios prefieren casino por fuera por su flexibilidad y catГЎlogo internacional. Suelen incorporar funciones avanzadas para mejorar la experiencia del usuario. casino fuera de espaГ±a AsГ casino por fuera sigue ganando seguidores entre los usuarios mГЎs exigentes.
Muchos jugadores buscan casinos online fuera de espaГ±a para acceder a experiencias mГЎs libres y variadas. Permiten apuestas rГЎpidas, retiros ГЎgiles y una navegaciГіn fluida. De este modo casinos online fuera de espaГ±a se posiciona como una alternativa rentable y conveniente.
casinosonlinefueradeespana: Todo lo esencial sobre casinosonlinefueradeespana - http://bodegaslasangrederonda.es/en/#
?Que la fortuna te acompane con logros extraordinarios victorias ! -
Comment Link
Friday, 12 December 2025 05:18
posted by MichaelOrile
?Levantemos nuestras copas por cada creador de prosperidad !
Cada vez mГЎs usuarios prefieren casino fuera de espaГ±a por su flexibilidad y catГЎlogo internacional. Incluyen herramientas modernas que facilitan sesiones mГЎs dinГЎmicas. Por eso casino fuera de espaГ±a mantiene su reputaciГіn como plataforma versГЎtil y moderna.
Cada vez mГЎs usuarios prefieren casino por fuera por su flexibilidad y catГЎlogo internacional. Incluyen herramientas modernas que facilitan sesiones mГЎs dinГЎmicas. Gracias a eso casino por fuera atrae a jugadores que desean experimentar sin lГmites.
casinos online fuera de espana: Disfruta de casinos online fuera de espana sin lГmites - п»їhttps://bodegaslasangrederonda.es/en/
?Que la fortuna te acompane con celebraciones memorables conquistas unicas ! -
Comment Link
Friday, 12 December 2025 04:39
posted by MichaelOrile
?Levantemos nuestras copas por cada forjador del destino!
Muchos jugadores buscan casino por fuera para acceder a experiencias mГЎs libres y variadas. Ofrecen un entorno sin lГmites estrictos y con mГЎs flexibilidad operativa. En consecuencia casino por fuera se vuelve una opciГіn preferida entre jugadores experimentados.
Algunos jugadores recurren a casinos fuera de espaГ±a para disfrutar de opciones exclusivas. Incluyen herramientas modernas que facilitan sesiones mГЎs dinГЎmicas. Gracias a eso casinos fuera de espaГ±a atrae a jugadores que desean experimentar sin lГmites.
casinos fuera de espana: Casinos fuera de espana con promociones imperdibles - п»їhttps://bodegaslasangrederonda.es/en/
?Que la fortuna te acompane con celebraciones memorables ganancias brillantes ! -
Comment Link
Friday, 12 December 2025 03:09
posted by windshield installation for adas-equipped vehicles in sanford nc
I’m practically cheering while reading this — fantastic job!
-
Comment Link
Friday, 12 December 2025 03:09
posted by mobile windshield replacement service in sanford nc
You’re on a roll — this is spectacular content!
-
Comment Link
Friday, 12 December 2025 01:21
posted by cracked windshield repair around tramway community sanford
This writing feels like a celebration — wonderful job!
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.