Sunday, 03 September 2017 08:00

Branding Yourself for a Happy Life. Featured

Written by
Rate this item
(0 votes)

When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.

Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.

From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner.  Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.

You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.

No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.

Ask yourself: “What about me makes me unique, professionally and personally?”

Do you have a unique sense of style? Flaunt it.

Are you a perfectionist? Then make everything perfect.

Are you funny? Use witty humour throughout your messaging.

Are you incredibly easy to work with? Prove it with quotes from past clients.

Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.

The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.

In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.

Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).

Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.

Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.

Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.

The five keys to personal branding success are:
1.    Make all assets undeniably you.
2.    Be as consistent as possible.
3.    Be authentic. Be yourself, rather than trying to be someone else.
4.    Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5.    Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.

It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.

17786 comments

  • Comment Link supreme shoes Saturday, 09 July 2022 18:00 posted by supreme shoes

    I enjoy you because of each of your effort on this site. Gloria delights in managing internet research and it is simple to grasp why. Most of us learn all about the powerful way you deliver useful thoughts by means of the website and welcome contribution from some other people about this subject and our own girl has always been becoming educated so much. Take pleasure in the remaining portion of the year. You are always carrying out a great job.

  • Comment Link cheap kobe basketball shoes Saturday, 09 July 2022 18:00 posted by cheap kobe basketball shoes

    Thank you so much for giving everyone remarkably wonderful opportunity to read articles and blog posts from this site. It is often very great plus stuffed with a lot of fun for me and my office peers to search your blog the equivalent of thrice weekly to see the fresh stuff you have got. And lastly, I'm actually fulfilled with the excellent tips you give. Some 3 areas on this page are absolutely the most beneficial we have all had.

  • Comment Link supreme hoodie Saturday, 09 July 2022 18:00 posted by supreme hoodie

    I want to express my respect for your kind-heartedness for persons who should have guidance on this concern. Your very own dedication to passing the message throughout had been really helpful and has regularly encouraged men and women like me to realize their dreams. This important help and advice signifies much a person like me and a whole lot more to my colleagues. Thanks a ton; from each one of us.

  • Comment Link off white t shirt Saturday, 09 July 2022 18:00 posted by off white t shirt

    I enjoy you because of your whole hard work on this website. My aunt takes pleasure in working on investigation and it's really obvious why. My partner and i hear all concerning the compelling means you provide reliable guides by means of your web blog and even recommend contribution from visitors on that theme then our favorite child is certainly discovering a lot. Take advantage of the rest of the year. You're the one performing a powerful job.

  • Comment Link jordan sneakers Saturday, 09 July 2022 18:00 posted by jordan sneakers

    I must show my appreciation to this writer for rescuing me from this type of matter. Just after browsing through the world wide web and getting proposals that were not beneficial, I figured my entire life was done. Being alive devoid of the answers to the difficulties you have fixed by way of your main site is a critical case, as well as those that would have negatively affected my career if I hadn't noticed the website. The training and kindness in taking care of all the things was tremendous. I'm not sure what I would have done if I had not discovered such a thing like this. I can also at this time look forward to my future. Thanks a lot very much for your reliable and sensible guide. I will not be reluctant to endorse your web blog to anybody who would need guidelines about this subject.

  • Comment Link birkin bag Saturday, 09 July 2022 18:00 posted by birkin bag

    Thank you for your own efforts on this site. My niece loves going through investigation and it's easy to understand why. A number of us hear all regarding the compelling form you deliver precious guidelines by means of the website and even welcome contribution from some other people on that situation plus our daughter is really studying a whole lot. Take advantage of the rest of the new year. You are always doing a remarkable job.

  • Comment Link curry shoes Saturday, 09 July 2022 13:37 posted by curry shoes

    I wanted to send you one very small word to be able to thank you so much again with the wonderful views you've provided on this site. This has been really pretty generous with people like you to offer openly what exactly a number of us would've offered for sale as an ebook to end up making some cash for themselves, certainly now that you could have tried it in case you considered necessary. The good ideas additionally served to be a good way to understand that someone else have a similar passion like my very own to find out very much more pertaining to this condition. I know there are millions of more pleasurable occasions ahead for many who scan through your site.

  • Comment Link curry 7 Saturday, 09 July 2022 06:58 posted by curry 7

    Thank you so much for providing individuals with an extremely superb opportunity to read critical reviews from this blog. It is usually so good and jam-packed with a great time for me and my office friends to visit your web site nearly three times per week to study the latest issues you have. And indeed, we're actually fascinated with your amazing secrets you serve. Certain 1 areas on this page are absolutely the very best we've had.

  • Comment Link yeezy 380 Friday, 08 July 2022 21:47 posted by yeezy 380

    My husband and i got absolutely relieved Edward could conclude his survey through your ideas he was given out of your web site. It's not at all simplistic just to be giving out helpful tips the others could have been selling. We really grasp we've got the website owner to give thanks to for this. Most of the explanations you have made, the simple blog menu, the relationships you can help instill - it is mostly astonishing, and it's aiding our son and the family understand this article is thrilling, which is certainly truly essential. Many thanks for the whole lot!

  • Comment Link baclofen pills 025mg Friday, 08 July 2022 21:07 posted by baclofen pills 025mg

    xenical vs phentermine orlistat dosagem para que sirve redustat orlistat what would happen if i took orlistat without being overweight

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.