When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O Imgbi
15409 comments
-
Comment Link
Tuesday, 03 May 2022 20:19
posted by golden goose
Thanks a lot for giving everyone an exceptionally wonderful opportunity to discover important secrets from this site. It is always so amazing plus stuffed with amusement for me personally and my office peers to visit your site really 3 times in 7 days to study the fresh issues you have. Not to mention, I'm actually astounded for the mind-boggling tips and hints you serve. Certain 4 ideas in this article are absolutely the simplest I have had.
-
Comment Link
Tuesday, 03 May 2022 20:00
posted by yeezy
A lot of thanks for all your labor on this site. My mom take interest in participating in research and it's really obvious why. Many of us learn all relating to the powerful form you make functional guides via this web site and even foster participation from people on this concern and my simple princess is actually studying a great deal. Enjoy the remaining portion of the year. You have been carrying out a really good job.
-
Comment Link
Tuesday, 03 May 2022 18:57
posted by supreme hoodie
I in addition to my friends were digesting the best recommendations from your web blog then before long I got a terrible suspicion I had not thanked the web site owner for those tips. Those young boys ended up certainly thrilled to see them and have really been having fun with those things. I appreciate you for being quite kind and for having this form of really good tips most people are really eager to discover. My personal honest apologies for not saying thanks to earlier.
-
Comment Link
Tuesday, 03 May 2022 18:00
posted by JebnUnsub
pharmacy tech salary canada scripts rx pharmacy
-
Comment Link
Tuesday, 03 May 2022 16:59
posted by yeezy supply
My spouse and i ended up being absolutely fulfilled Chris could finish up his web research from your precious recommendations he was given in your web site. It's not at all simplistic just to possibly be freely giving ideas that many many people might have been making money from. And we also remember we've got you to appreciate for this. The entire explanations you've made, the easy site navigation, the relationships you make it easier to instill - it is everything astonishing, and it is leading our son in addition to our family consider that that content is pleasurable, and that is pretty mandatory. Thanks for all the pieces!
-
Comment Link
Tuesday, 03 May 2022 11:09
posted by bape hoodie
I not to mention my friends were actually reviewing the good helpful tips on the website while all of the sudden came up with a terrible feeling I never expressed respect to the blog owner for those strategies. My women came so glad to read them and have now certainly been loving these things. Appreciate your really being simply considerate and also for deciding on this sort of outstanding tips most people are really desirous to understand about. My sincere regret for not expressing gratitude to sooner.
-
Comment Link
Tuesday, 03 May 2022 11:09
posted by yeezy 500
I actually wanted to jot down a brief remark to be able to express gratitude to you for all the lovely information you are writing on this website. My extended internet lookup has at the end been recognized with reputable insight to write about with my neighbours. I 'd tell you that many of us website visitors actually are truly blessed to live in a really good site with very many outstanding people with insightful things. I feel pretty fortunate to have encountered the weblog and look forward to tons of more fabulous minutes reading here. Thank you again for a lot of things.
-
Comment Link
Tuesday, 03 May 2022 11:09
posted by golden goose sneakers
I am only commenting to let you know of the superb encounter my friend's daughter went through reading through the blog. She realized such a lot of issues, which included what it's like to possess an ideal giving mood to let other individuals without hassle learn about specific tricky matters. You truly surpassed people's desires. Thanks for supplying such helpful, dependable, explanatory as well as unique tips on your topic to Ethel.
-
Comment Link
Tuesday, 03 May 2022 11:09
posted by jordan 11
My husband and i felt quite lucky John could conclude his inquiry out of the ideas he had in your blog. It's not at all simplistic just to choose to be handing out information and facts that people have been trying to sell. We fully grasp we've got the blog owner to appreciate for this. These explanations you've made, the easy web site menu, the relationships you help engender - it's got most overwhelming, and it's helping our son and us reason why this subject matter is cool, which is certainly wonderfully essential. Thank you for everything!
-
Comment Link
Tuesday, 03 May 2022 11:09
posted by jordan shoes
I precisely needed to say thanks once again. I do not know the things that I could possibly have handled without the smart ideas shown by you on that problem. It became an absolute distressing condition in my position, but seeing the very professional approach you processed that took me to leap over contentment. I am just thankful for your service and expect you realize what a great job you have been undertaking teaching some other people through the use of your webpage. I know that you've never got to know any of us.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.