When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O. Imgbi
18387 comments
-
Comment Link
Friday, 15 July 2022 01:56
posted by cheap kobe shoes
I must show some thanks to this writer just for bailing me out of this particular issue. After looking out through the world-wide-web and seeing things which were not beneficial, I figured my entire life was over. Living without the approaches to the issues you've fixed by way of your good blog post is a serious case, as well as the ones which could have badly affected my career if I hadn't come across your web site. Your primary mastery and kindness in maneuvering every aspect was tremendous. I'm not sure what I would have done if I had not encountered such a stuff like this. I'm able to at this point look ahead to my future. Thank you very much for your high quality and sensible guide. I will not hesitate to recommend your web blog to any individual who should get care about this area.
-
Comment Link
Thursday, 14 July 2022 23:13
posted by supreme clothing
My wife and i were so fortunate Chris managed to deal with his homework from the precious recommendations he came across out of your site. It's not at all simplistic just to continually be giving away guidelines that a number of people could have been selling. So we see we have the blog owner to be grateful to because of that. The entire illustrations you've made, the easy site menu, the relationships you make it possible to instill - it's got most unbelievable, and it's really letting our son and the family do think that matter is pleasurable, and that's incredibly serious. Many thanks for everything!
-
Comment Link
Thursday, 14 July 2022 21:41
posted by Evylwrarf
buy cialis paypal generic cialis pills us online pharmacy https://goesuscialis.com/
-
Comment Link
Thursday, 14 July 2022 18:22
posted by golden goose
Needed to send you that little bit of note to help thank you yet again on your pretty knowledge you have featured in this article. This has been quite strangely open-handed of people like you to offer extensively all a lot of people might have offered for sale for an ebook to help with making some bucks for their own end, primarily since you might well have tried it in case you considered necessary. Those principles additionally worked to become good way to know that most people have the identical dreams the same as my very own to realize good deal more when it comes to this condition. Certainly there are lots of more pleasurable moments up front for folks who read carefully your website.
-
Comment Link
Thursday, 14 July 2022 16:05
posted by JyhbUtereemib
herbal form of cialis cialis payment paypal https://xucialika.com/
-
Comment Link
Thursday, 14 July 2022 15:31
posted by aralen 200mg
prednisone glucocorticoid prednisone 4 short-term prednisone and alcohol what dose of prednisone causes moon face
-
Comment Link
Thursday, 14 July 2022 08:46
posted by Evylwrarf
cialis comparison cialis high blood pressure https://goesuscialis.com/
-
Comment Link
Thursday, 14 July 2022 07:07
posted by hermes birkin
I together with my guys have already been digesting the nice secrets and techniques from the website and then unexpectedly got a terrible suspicion I never thanked the blog owner for those secrets. Those men happened to be warmed to read through all of them and have in effect sincerely been loving them. Appreciate your turning out to be quite thoughtful and also for opting for this kind of fabulous subjects millions of individuals are really eager to learn about. My very own honest apologies for not expressing appreciation to sooner.
-
Comment Link
Thursday, 14 July 2022 07:07
posted by supreme hoodie
I wanted to send a quick message in order to say thanks to you for those fantastic techniques you are sharing on this website. My extensive internet look up has finally been rewarded with extremely good know-how to share with my close friends. I 'd mention that we readers are undoubtedly blessed to dwell in a remarkable community with so many brilliant professionals with good tricks. I feel really blessed to have used the weblog and look forward to so many more excellent times reading here. Thanks a lot again for all the details.
-
Comment Link
Thursday, 14 July 2022 07:07
posted by cheap kyrie 7
I simply wanted to post a word in order to appreciate you for all of the nice facts you are sharing here. My time intensive internet lookup has at the end been paid with incredibly good details to talk about with my relatives. I 'd assert that most of us visitors actually are extremely blessed to exist in a fabulous place with so many wonderful individuals with helpful ideas. I feel pretty grateful to have used your entire web pages and look forward to plenty of more fun times reading here. Thank you again for a lot of things.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.