When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O Imgbi
17197 comments
-
Comment Link
Wednesday, 13 July 2022 23:17
posted by kd 13
I truly wanted to develop a brief remark in order to thank you for those fabulous points you are writing on this website. My rather long internet lookup has now been honored with brilliant ideas to write about with my family and friends. I 'd express that most of us site visitors are really blessed to exist in a useful community with many awesome professionals with helpful suggestions. I feel quite happy to have discovered the webpages and look forward to really more fabulous moments reading here. Thanks a lot again for everything.
-
Comment Link
Wednesday, 13 July 2022 19:21
posted by canada prescriptions
-
Comment Link
Wednesday, 13 July 2022 19:17
posted by JtbjUnsub
24 hour pharmacy canadian pharmacy cialis for daily use https://ostipharmso.com/
-
Comment Link
Wednesday, 13 July 2022 18:53
posted by kobe shoes
I would like to get across my affection for your kind-heartedness giving support to individuals who need assistance with this particular question. Your real commitment to passing the solution all around appeared to be wonderfully insightful and has continuously permitted associates like me to attain their aims. This helpful report denotes so much to me and even further to my peers. Thanks a lot; from each one of us.
-
Comment Link
Wednesday, 13 July 2022 17:15
posted by frausieben
gold hexagonal ray bans kobe bryant lakers 24 jersey man city kit socks 6pm mens golf shoes wool knit watch cap pandora ring ale
frausieben http://www.frausieben.net/ -
Comment Link
Wednesday, 13 July 2022 14:48
posted by air jordan
I enjoy you because of your whole efforts on this web page. Gloria enjoys managing internet research and it's simple to grasp why. Many of us hear all concerning the lively way you present powerful ideas through this website and as well cause participation from some others on this point plus my daughter has always been studying a whole lot. Have fun with the rest of the year. Your conducting a fabulous job.
-
Comment Link
Wednesday, 13 July 2022 14:48
posted by cheap kyrie 7
I am writing to make you be aware of of the brilliant experience our child gained checking yuor web blog. She noticed many details, most notably how it is like to have a marvelous teaching mindset to get the rest clearly know certain hard to do issues. You really surpassed my expected results. Thank you for imparting such valuable, dependable, revealing and also fun tips about this topic to Emily.
-
Comment Link
Wednesday, 13 July 2022 14:48
posted by westbrook shoes
I needed to compose you the little bit of observation so as to say thanks a lot over again about the beautiful techniques you've discussed above. It has been really shockingly open-handed with people like you to make unhampered all that a lot of people might have distributed for an ebook to get some profit for their own end, even more so considering the fact that you could have done it if you ever decided. The good ideas additionally served as the easy way to fully grasp that other people have the identical eagerness like my personal own to find out more in terms of this matter. I know there are lots of more pleasant times up front for individuals who scan through your blog post.
-
Comment Link
Wednesday, 13 July 2022 14:48
posted by chrome hearts
I precisely had to thank you very much all over again. I am not sure the things I would have accomplished in the absence of the type of secrets provided by you on that field. Completely was a very intimidating issue in my view, nevertheless being able to view a expert way you managed the issue took me to jump for gladness. Extremely thankful for your guidance and even hope you comprehend what a great job you're doing teaching people today thru your webpage. I am certain you have never met all of us.
-
Comment Link
Wednesday, 13 July 2022 14:48
posted by yeezy 500
A lot of thanks for all of the effort on this web page. My daughter loves conducting research and it's obvious why. We know all of the lively method you present precious strategies on the web blog and even attract contribution from some others on the matter plus our favorite child is becoming educated a whole lot. Have fun with the remaining portion of the new year. You're doing a brilliant job.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.