When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O Imgbi
15929 comments
-
Comment Link
Sunday, 24 April 2022 11:42
posted by curry shoes
I wish to show my respect for your generosity for those people that absolutely need help with in this question. Your personal dedication to passing the message across ended up being astonishingly helpful and has in most cases made regular people much like me to get to their pursuits. Your personal valuable useful information signifies much to me and much more to my office colleagues. Many thanks; from each one of us.
-
Comment Link
Sunday, 24 April 2022 11:42
posted by kawhi leonard shoes
I have to express my respect for your kindness for folks who really want assistance with the idea. Your personal commitment to getting the solution along appears to be extraordinarily interesting and has constantly empowered workers much like me to achieve their ambitions. Your own invaluable guide indicates much to me and far more to my fellow workers. Best wishes; from all of us.
-
Comment Link
Sunday, 24 April 2022 11:42
posted by kd shoes
I and my guys ended up checking the excellent techniques on your web page while unexpectedly I had a horrible feeling I had not expressed respect to the blog owner for those strategies. Those women were definitely as a result very interested to see all of them and have simply been loving these things. Many thanks for indeed being very helpful as well as for selecting this sort of superb issues most people are really desperate to know about. My very own honest apologies for not expressing gratitude to you sooner.
-
Comment Link
Sunday, 24 April 2022 11:42
posted by cheap jordans
I wish to get across my appreciation for your kind-heartedness for individuals who actually need help with this particular issue. Your special dedication to passing the message throughout was pretty important and has surely enabled associates much like me to attain their targets. The important recommendations indicates this much to me and additionally to my office workers. With thanks; from each one of us.
-
Comment Link
Sunday, 24 April 2022 10:51
posted by moncler
I wanted to develop a simple remark so as to appreciate you for those fabulous advice you are placing at this site. My incredibly long internet research has at the end been rewarded with excellent points to share with my neighbours. I would claim that many of us readers actually are rather lucky to exist in a remarkable community with very many perfect professionals with very helpful basics. I feel pretty grateful to have used your entire webpage and look forward to really more amazing moments reading here. Thanks again for everything.
-
Comment Link
Sunday, 24 April 2022 08:46
posted by golden goose shoes
Thank you a lot for providing individuals with an extraordinarily splendid opportunity to read articles and blog posts from this website. It's usually so amazing and full of a lot of fun for me personally and my office co-workers to search your site on the least 3 times weekly to study the new things you have got. Of course, I'm so actually impressed concerning the stunning advice you serve. Some 2 tips on this page are without a doubt the most effective we have all ever had.
-
Comment Link
Sunday, 24 April 2022 07:18
posted by kyrie 4
I as well as my friends appeared to be studying the great advice located on your web page and then the sudden I had an awful suspicion I had not thanked the site owner for those techniques. All of the guys had been for this reason excited to read all of them and already have certainly been enjoying those things. Thanks for truly being so accommodating as well as for pick out this sort of excellent guides millions of individuals are really needing to understand about. My personal honest regret for not expressing appreciation to earlier.
-
Comment Link
Sunday, 24 April 2022 04:35
posted by JyhUtereemib
spain pharmacy online pharmacy from canada
-
Comment Link
Sunday, 24 April 2022 04:31
posted by kobe shoes
I precisely desired to appreciate you once again. I do not know what I would have implemented without these techniques documented by you concerning such a problem. Previously it was an absolute hard difficulty for me, nevertheless taking note of the very expert way you solved that made me to weep with happiness. Extremely thankful for this work and sincerely hope you know what a great job you happen to be putting in instructing many others with the aid of a web site. I am certain you haven't come across all of us.
-
Comment Link
Sunday, 24 April 2022 04:31
posted by giannis antetokounmpo shoes
I would like to show some thanks to the writer just for rescuing me from this crisis. Right after looking out throughout the world wide web and meeting solutions which were not powerful, I believed my entire life was over. Living devoid of the approaches to the difficulties you've fixed all through your entire short post is a serious case, and those which might have adversely damaged my entire career if I had not noticed your blog post. Your main knowledge and kindness in controlling a lot of stuff was important. I don't know what I would've done if I hadn't encountered such a point like this. I can at this point look forward to my future. Thanks a lot very much for your expert and amazing help. I won't think twice to endorse your web blog to anyone who needs and wants support on this subject.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.